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BYJU’S Education For All: Educating India’s Future, One Underserved Student at a Time

By auther pic. CSRBOX

June 29, 2023

BYJU’S Education For All: Educating India’s Future, One Underserved Student at a Time

BYJU'S

Over the last few years, access to education in India has witnessed some improvement, with recent NSS data suggesting that about 95% of rural households have a primary and secondary school within a distance of 5 km. The survey also indicates that nearly 48% of youth in the 15–24 age group were engaged in formal and non-formal education. Despite these promising numbers, however, equity in and quality of education remain a significant challenge in India, further exacerbated during the pandemic, leading to learning loss and discontinued education.

As key stakeholders in the ever-evolving education landscape, BYJU’S launched its social impact initiative Education For All in 2020, in the thick of the pandemic, to mitigate the challenges of access to education and provide equal learning opportunities to children across India, irrespective of socioeconomic barriers.

Exceeding expectations

Since its launch, Education For All has been creating a positive impact in the lives of children from underserved backgrounds by bridging the gap between quality education and its access through tech-driven digital learning programs, free of charge. While its initial mission was to empower 5 million underprivileged children by 2025 and bring a positive systemic change to the education ecosystem, BYJU's Education for All was able to impact 3.4 lakh underprivileged children in the first year itself.

Witnessing the resounding success, BYJU’S revised the goal and is now on a mission to solve the trilemma of access and cost at scale for 10 million underprivileged students by the year 2025. So far, it has impacted 5.5 million children through 175+ NGO partners across 400 districts in India. Further, with every new paid user, BYJU’S aims to educate one new underprivileged student under EFA.

Creating a Lasting Impact 

Driven by the belief that every child, irrespective of their socio-economic background or geographical challenges, deserves the basic right to education, BYJU'S Education For All has launched several initiatives under its umbrella over the past three years.

  • In partnership with NITI Aayog, in 2022, BYJU'S Education For All launched the Career Plus Programme’ in 67aspirational districts to identify over 3000 promising and deserving students from classes 11 and 12 and provide high-quality test prep for JEE and NEET aspirants.
  • Education For All’s flagship programme, ‘BYJU'S Fellowship Program, was launched with the aim of identifying individuals from social development backgrounds and sending them to these aspirational districts as ‘fellows, overseeing the Social Initiatives and Career Plus programme, and guiding these students in their preparation for competitive exams.
  • On International Women’s Day 2022, BYJU’S launched the ‘LeadHERs’ campaign to uplift young girls from economically backward backgrounds. Through LeadHERs, BYJUites were encouraged to nominate any young girls needing educational support, and these girls were then provided with free BYJU'S premium learning content.
  • Another initiative, ‘Common Ground', was launched to drive conversations around neurodiversity, wherein BYJUites were connected with neurodivergent panellists and advocates to understand social-emotional learning for neuro-diverse students well.
  • Abhayasa was launched to provide BYJU’S Exam Prep content to underserved children and help them perform well in competitive examinations.
  • In 2022, BYJU’S Education For All successfully partnered with several state governments and civic bodies to help empower and educate children in the respective states. Some notable milestones include Education For All’s collaboration with the Border Security Force (BSF), the Government of Delhi, the WCD Department of Chhattisgarh, Thane Municipal Corporation, the Changlang District in Arunachal Pradesh, and the Government of Andhra Pradesh.

    With its strong network of NGOs, BYJU’S has been providing licenses to beneficiaries across remote locations. Devices and Android boxes loaded with BYJU’S premium learning content are being distributed to students free of charge through EFA’s partnerships with NGOs like the Adani Foundation, Rotary India Literacy Mission (RILM), Khaana Chahiye, Rural Development Trust, IN-DEED Foundation, Indian Cancer Society, SOS Children’s Villages, Smile Foundation, etc. In November 2022, BYJU’S Education For All took its mission global, announcing the onboarding of football superstar Lionel Messi as its Global Brand Ambassador.

    Towards a digital future

    Digital interventions in the field of education in India have enormous potential; the market for online education has quadrupled to $3 billion since 2019. KPMG determined that, after the United States, India is the second-largest market for online education. With conducive policies and initiatives of the Indian government, such as the National Education Policy (NEP) 2020 and over 5,000 EdTech start-ups across the learning life cycle, the current education environment is ripe for digital transformation. With Education For All, BYJU’S is taking one step forward in enabling this transformation and ensuring equitable access to quality learning for all.

     

     

    Also Read: Stepping into Greatness: Sia's Journey of Empowering Thousands with Every Sole

    Author

    CSRBOX.org is Asia's largest CSR platform with an in-depth CSR portfolio of over 1050 companies and 10000+ CSR projects. The platform works as a bridge between the development sector, and business community, government agencies and academic institutes to bring together opportunities on one platform and create a knowledge base for thematic interventions. A few of our clients are UNICEF India, IBM, BOSCH Ltd, HCL Foundation, Genpact, Diageo, Bajaj Foundation etc.We have projects, platforms and partnerships (3Ps) based approach for social impact in India

     

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