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Co-Creating Care: CSR and Government Synergies for Better Public Health

Healthcare delivery in India becomes significantly more impactful when corporates, government systems, and communities collaborate instead of operating in silos. This was the overarching sentiment from a panel moderated by Dr. Kirti Chadha of Metropolis Healthcare, featuring CSR leaders from Concord Bio-Tech Limited, Cognizant Foundation India, CDSL, Balvika Social Service Society, and Chola Mandalam Investment and Finance Limited. The panelists collectively reinforced that healthcare interventions create sustainable change only when they are designed to strengthen public systems rather than replace or parallel them.

Sharing the experience of Cognizant Foundation India, CEO Mr. Deepak Prabhumati highlighted a five-year maternal and child health initiative in Bhiwandi and Malegaon, which focused on system capacity building by working through PHCs and empowering ASHA and AWW workers. This collaborative model delivered remarkable outcomes, including a 66% decline in high-risk children, a 95% increase in cholesterol feeding, and a rise in institutional deliveries from 84% to 93%. A similar systems-strengthening intervention in Tamil Nadu, executed with Ekam Foundation under the National Health Mission, further reduced the maternal mortality rate to 26 per 1 lakh births and infant mortality to 5.7 per 1,000 live births, both better than the state average. These outcomes, he emphasized, were possible not because new systems were created, but because existing public healthcare mechanisms were reinforced.

A different, yet equally collaborative model was shared by Mr. Vinay Madan of CDSL, who explained how their triangular financing approach, combining patient contribution, government subsidy, and CSR philanthropy has enabled access to treatment for over 600 children suffering from cancer and other critical illnesses. CDSL’s “Smile on Wheels” in Jaisalmer ensures last-mile service delivery in remote areas where public facilities exist but are geographically out of reach for marginalized families.

Echoing similar system alignment, Miss Megha Vaid of Concord Bio-Tech Ltd. described their work in rural healthcare through mobile vans, PHC upgrades, and skilling frontline Anganwadi workers. Rather than building new facilities, their approach strengthens local government infrastructure, ensuring continuity and long-term access. By reinforcing trust in existing PHCs, this model encourages communities to return to state-run systems, improving reach and utilisation rates organically.

Focusing on hospital-level strengthening, Mr. Shoury Reddy Singareddy of Balvika Social Service Society spoke about the importance of equipping government hospitals with critical infrastructure so that capable medical staff are not constrained by the absence of essential tools. Their initiatives include donating ventilators across 12 hospitals, installing water purification systems inside hospitals for ₹1 per litre, supporting ambulance services, and providing CRRT dialysis machines — all of which improve service delivery without duplicating infrastructure. His key insight was that equipment gaps, not human expertise, are often the biggest bottleneck in public healthcare delivery.

From a preventive health lens, Mr. Narendra Kumar, from Cholamandalam Investment and Finance Company Limited highlighted their large-scale rural eye care initiative, which has screened seven lakh truck drivers, distributed more than three lakh spectacles, and conducted over 16,000 cataract surgeries — with measurable benefits for road safety and livelihoods. They have also supported paediatric cardiac care for children excluded from insurance systems and carried out hearing screening for 11,000 children in Odisha through the Shruti Project. He stressed the need to transition from curative to preventive care, while integrating technology and capacity building at the grassroots level.

The panel also identified future priorities that require urgent CSR attention, including early screening for Retinopathy of Prematurity (ROP), mental health funding (currently below 1% of India’s health budget), replication of successful public-private partnership models across states, smarter hospital asset allocation based on need assessments rather than uniform funding, and the creation of a real-time CSR portal to improve state-level coordination and matched funding.

Across all interventions and perspectives, the central message remained consistent: stronger impact emerges not from creating parallel CSR systems, but from enabling public systems to function better. When corporates work hand-in-hand with state infrastructure and community leadership, healthcare becomes not just accessible, but equitable, sustainable, and scalable.

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