NowForClimate tree drive launches in Mumbai with Godrej Group & Bhamla Foundation

The Bhamla Foundation, in collaboration with Brihanmumbai Municipal Corporation, Ministry of Environment, Forest and Climate Change, United Nations Environment Programme, Godrej Industries Group will flag off the World Environment Day 2026 Tree Plantation Drive under the campaign #NowForClimate, with Godrej L’Affaire as the digital amplification partner for the initiative.

This initiative marks the beginning of a large-scale effort to enhance Mumbai’s green cover and reinforce collective responsibility toward environmental sustainability. The campaign aims to mobilize citizens, youth, and communities to actively participate in climate-positive actions, starting with a focused tree plantation movement across key locations in the city.

The flag-off event will be graced by leading public figures and advocates of environmental awareness, including Malaika Arora, Sachiin J Joshi, Sadia Khateeb, Shaan, Shehnaaz Gill, Rupali Ganguly, and Seema Singh, whose presence will amplify the message of urgent and collective climate action.

Speaking about the initiative, representatives from the Bhamla Foundation emphasized that tree plantation is not just a symbolic act but a long-term commitment to restoring ecological balance, improving air quality, and creating sustainable urban ecosystems. The campaign is designed to inspire individuals and organizations alike to take immediate and measurable climate action.

Sujit Patil, Chief Communications Officer, Godrej Industries Group said, “At Godrej industries, we see ourselves as enablers of conversations and actions that can drive real change. The #NowForClimate Tree Plantation Drive is a powerful example of what collective intent can achieve when institutions, communities, and individuals come together with a purpose. This partnership reflects our shared commitment to enhance the green cover and encouraging wider participation by citizens in these efforts. If we want to create lasting impact, it has to start with actions we take today.”

Aligned with the global theme of World Environment Day, this initiative reinforces India’s commitment to environmental stewardship and supports the broader agenda of climate resilience and sustainable development.

The Tree Plantation Drive is the first step in a series of impactful activities planned under the #NowForClimate campaign, encouraging citizens to move beyond awareness and actively contribute to a greener, healthier future.