mMitra is a free mobile voice call service that provides culturally appropriate comprehensive information on preventive care and simple interventions to reduce maternal and infant mortality and morbidity in urban and rural India. The voice calls are in the local dialect, specific to the woman's gestational age or the age of the infant and are sent weekly/twice a week directly to pregnant women and mothers with infants in their chosen language and timeslot. The mMitra program was piloted in the antenatal clinic of Sion Hospital, Mumbai in December 2013 and has till dated reached out to 15,867 women attending the antenatal clinic of Sion hospital (funded by Glenmark Foundation). The mMitra service has become a part of the overall services offered at the antenatal OPD at LTMGH (Sion) hospital. mMitra has been received well by the women. Johnson and Johnson Global Foundation has been supporting the mMitra program since January 2014.

mMitra which began its services in 2013 from a single Hospital in Mumbai, has now expanded to enroll 650,000+ women across Mumbai, Nasik, Pune, Raigad, Ratnagiri in Maharashtra; Delhi NCR; Bhopal, Indore, Dewas and Ujjain cities of MP; Dalsingsarai in Samastipur district in Bihar, Jhalawar district in Rajasthan and Hubli in Karnataka. This rapid scale up of services throughout Mumbai and other cities has been possible through a successful partnership with 16 Municipalities, 77 hospitals, 43 community based NGOs and 3000+ Sakhis enrolling women directly in the communities.