TNS India Foundation has been working with 1,500+ Mango farming households across the 14 villages of Talala block of Gir Somnath district of Gujarat, since October 2020. TNSIF identified key issues the farmers in this region face which include climatic conditions, visibility and product enhancement, low productivity of farming, limited participation in the input and the output market as well as erratic water resources. To combat these issues TNS India Foundation has developed the Sustainable Mango Initive to help the sustainable livelihoods of local farming households which aims to help their economic development by sustainably improving household incomes. To do so, the program focuses five key aspects:

• Improving the yield and quality of crops by promoting  good agricultural practices which includes training on pre and post management of crops, using natural and chemical pesticides and the benefits of these on soil quality, training farmers with more efficient ways to harvest yields, benefits of quality grading and sorting produce for better prices and methods of identifying when crops have reached maturity.
• Strengthening farmer institutions is a crucial aspect of the program which is aimed at helping agricultural households (farmers) come together to establish Farmer Producer Companies (FPC) in order to eliminate middlemen who buy from individual households and sell to institutional buyer,  get better prices for raw material purchases, get access to loans, to sell directly larger markets (domestic & international) and be able to sell to institutional buyers for better prices.
• Developing market systems by helping the FPC gain access to institutional buyers, promoting FPC as a one-stop solution to farmers by providing agri-inputs such as pesticides and overall help support in produce making, with higher yields and better quality crops.
• Promotion of organic kitchen gardens by providing training on establishing organic kitchen gardens, educating farmers on the benefits such as monetary benefits of growing their own vegetables and the importance of good nutrition on long-term health.
• Building local capacities to manage critical water resources sustainably by promoting good natural resource management practices by rejuvenation and creation of water structures (recharge shafts and distilling), the formation of water user committees to make farmers aware about the importance of local water resources and conducting resource mapping in each area.

• For the market linkages and the FPO almost 1100+ farmers have taken membership in Talala Gir Kesar Khedut Producer Company Limited (TGKKPCL) a Farmer Producer Company established by TNS India Foundation.
• TGKKPCL brings together farming households who have limited resources, inadequate access & misinformation about inputs, and low bargaining power.
• Through TGKKPCL, these farming households benefit from a range of services to member farmers, including input supply, collective marketing of produce, market price discovery, post-harvest management, and storage solutions, as per the need and capacity of farmers.
• By collectivizing farmers and providing the above services, the FPC model makes remunerative agricultural markets more inclusive of smallholder farming households, improving livelihoods and boosting the local economy.