The first objective is to create a certified honey product that will be able to capture a wider market. Other products such as wax, pollen, propolis, royal jelly are also marketable bee products that can also add value to ATREE’s Adavi brand. Soft interventions in the initial phase are trust-building activities followed by complex activities, like Skill-Upgradation programs on advanced harvesting techniques, use of advanced honey harvesting kits, and sustainable honey harvesting will be planned in collaboration with technical institutions. Once the reasonable quality has been assured for the products, market linkages and networks will be developed along with stakeholders, such as KMF, Cauvery Handicrafts, KSTDC, online sellers like Amazon, Flipkart, etc. Hard interventions for common facility centers include building, machinery and tools, and kits for honey harvesters to make high-quality honey and other products will also be developed.

The two special features of BR Hills Honey Project are -

• The project aims to promote high-quality honey production in Biligiri Rangan Hills
• The project will achieve this by - Setting up requisite common processing plants in Biligiri Rangan Hills
• Upgrading the skill sets of sustainable honey harvests and participatory monitoring of bee colonies in the wild
• Providing safety tools & kits to honey harvesters
• Improving entrepreneurial skills of the trained harvesters so as to make them potential and vibrant producers
• Expanding the market base of the cluster by familiarization with a new client base
• Advancing the competency of the cluster products through quality and control training
• Ensuring Common Facility Center (CFC) to be a center of attraction for BR hills and MM Hills tourists in terms of product promotion.