The project was implemented by MBA students under the aegis of the Sankalp Module, the 5 pillars of Sankalp are:

• Rural Immersion: Sensitize students about Rural India
• Experiential Learning: Understand and identify social, related issues requiring attention
• Frugal Innovation: Use innovative ideas and solutions to address social, related challenges
• Integrated Learning: Link Management principles, regular MBA program learnings with issues being addressed
• Holistic Solutions: Closing the loop - end to end, business solutions - including market linkages

Sustainability and scalability as underlying principles.

The objectives are:

This module aims to give students a firsthand experience in understanding entrepreneurship in rural India, by engaging with Mrida's Village Level Entrepreneurs. The students will have the chance to study the history of each Village Level Entrepreneur and their small businesses.