Mr K.Sridar is the Director at Infinity Social Welfare and Research Foundation, Chennai. He has served as a CSR Head of Hyundai Motor India Ltd. for more than 12 years. Mr. Sridar has 3 decades of experience in CSR Activities, Sales and Marketing and Administration. He is a leader with a passion for CSR for smart business improvement. Moreover, he believes in the extraordinary power of CSR to heal, unite and inspire.

Mr. Sridar answered the following questions during the interview:

1. With more than three decades of experience in CSR, what are your views on the CSR landscape in India and how has it evolved ever since?
2. How important is the aspect of personal stories to build a narrative around the work and how does it help connect with the communities?
3. What is your take on the partnerships and their effect on amplifying the social good done by an organization?
4. Could you shed some light on the Livelihood promotional Model Village program?
5. Lastly, what elements do you feel need to be worked on to make the corporate responsibility flow seamless with the non-profit segment to reach the last-mile?