AU foundation organises financial and digital literacy camps, targeting both rural and urban areas. They seek their audience’s by using alternate strategies wherein instead of inviting them to directly learn about banking, they first invite them to participate in interactive activities, making it a fun learning process. What makes them different is the delivery mechanism and unique curriculum designed specifically to target people in the demography. Creative and infotainment elements keep their camps interesting and the audience engaged throughout. They make the people aware about banking products and also help in building trust for banking systems using simple and easy terminology and local dialects.