Major initiatives include: • Installation of rooftop rainwater harvesting and recharge systems in village communities and schools. • Promoting integrated watershed development in areas around manufacturing locations. • Water recharge through de-silting of lakes, ponds and check dams. • Construction of check-dams. • Creating awareness on water conservation and its importance. Managing consumption of water inside the factory premises The Company closely monitors the water consumed at every stage of paint manufacturing process and has taken several conservation measures to reduce its water footprint. Key initiatives for reducing non-product freshwater consumption: • Improved efficiency of cooling towers by optimising make-up water consumption. • Used pressurised system for cleaning and backwashing process. • Installed Reverse Osmosis – Multiple Effect Evaporator (ROMEE) treatment systems. • Utilised treated water in cleaning and utility operations. • Deployed scrapper for temperature sensor cleaning in place of jet cleaning. • Used rainwater in manufacturing processes. • Planted native species.