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CSR Project By:  Britannia Industries Limited

Project Budget: INR 2.00 Cr


Promoting Healthcare, Growth and Development of Children

Project

Promoting Healthcare, Growth and Development of Children  (2018-19)

 
 
Project Sector  : Preventive Healthcare, Water and Sanitation
 
 
Implementing Partners:  Britannia Nutrition Foundation, Sir Ness Wadia Foundation, Government of Rajasthan,
 
 

Project Description

 

Community Development and Nutrition Programs: Britannia Nutrition Foundation works closely with communities around its factories across the country. Community development and nutrition programs were undertaken in 9 factories across 6 states - Tamil Nadu, Gujarat, Madhya Pradesh, Odisha, Bihar and Uttarakhand, reaching out to 18,432 children, adolescents & women in 284 anganwadi centres, 29 government schools in 11 districts. Public Private Partnerships: PPP to address child and adolescent malnutrition The Foundation is also working together with governments to build large scale implementation models focused on adolescent nutrition. In Rajasthan, Britannia Nutrition Foundation is implementing a programme partnership with NHCT supported by the National Health Mission, Government of Rajasthan. The programme aims to address iron deficiency in adolescents through multiple interventions such as nutrition & hygiene education, iron fortification and additional sources of iron supplementation. This programme is being implemented in 49 government schools in 2 blocks of Jaipur covering ~13,000 adolescents. Partnership with ICDS: The Foundation also works closely with the Women & Child Development and Health & Family Welfare department of Uttara Kannada district, Karnataka. The interventions covers 2,687 anganwadi centres and reaching out to 38,500 children in the age group of 3 to 6 years. Building self- sustaining models of health and nutrition management ‘Nutritional well-being of children’:  The nutrition well-being of Kanya (girls) and Batuks (boys) project is being implemented in partnership with Sivananda Ashram, Rikhiapeeth. Rikhiapeeth is situated in a remote and rural village of Rikhia panchayat in Deoghar District. Through this project, Britannia Nutrition Foundation in collaboration with Sir Ness Wadia Foundation supported by Wadia Hospitals, seeks to  address malnutrition amongst children and adolescents. The project will cover 23 villages and 1,200 children, adolescents and women. ‘Kuposhan se Suposhan ki ore’ - The project is being implemented in 23 tribal villages in partnership with IDWYC, a non-profit organization. The project aims to promote good infant and young child feeding practices and improve health, hygiene, nutrition awareness among adolescents, pregnant and lactating women. The project is covering over 2600 children, adolescents and women in 23 tribal villages in Chhindwara district, Madhya Pradesh. Product innovation to address malnutrition: Britannia has developed ready to eat biscuits which are specially fortified with iron to address iron deficiency anaemia. Each biscuit provides a percentage of recommended dietary allowance (RDA) to supplement the nutritional requirements. There are 2 variants of this product: • For children- each biscuit provides 2mg of elemental iron • For adolescents/women- each biscuit provides 5mg of elemental iron

Community Development and Nutrition Programs: Britannia Nutrition Foundation works closely with communities around its factories across the country. Community development and nutrition programs were undertaken in 9 factories across 6 states - Tamil Nadu, Gujarat, Madhya Pradesh, Odisha, Bihar and Uttarakhand, reaching out to 18,432 children, adolescents & women in 284 anganwadi centres, 29 government schools in 11 districts. Public Private Partnerships: PPP to address child and adolescent malnutrition The Foundation is also working together with governments to build large scale implementation models focused on adolescent nutrition. In Rajasthan, Britannia Nutrition Foundation is implementing a programme partnership with NHCT supported by the National Health Mission, Government of Rajasthan. The programme aims to address iron deficiency in adolescents through multiple interventions such as nutrition & hygiene education, iron fortification and additional sources of iron supplementation. This programme is being implemented in 49 government schools in 2 blocks of Jaipur covering ~13,000 adolescents. Partnership with ICDS: The Foundation also works closely with the Women & Child Development and Health & Family Welfare department of Uttara Kannada district, Karnataka. The interventions covers 2,687 anganwadi centres and reaching out to 38,500 children in the age group of 3 to 6 years.

Building self- sustaining models of health and nutrition management ‘Nutritional well-being of children’:  The nutrition well-being of Kanya (girls) and Batuks (boys) project is being implemented in partnership with Sivananda Ashram, Rikhiapeeth. Rikhiapeeth is situated in a remote and rural village of Rikhia panchayat in Deoghar District. Through this project, Britannia Nutrition Foundation in collaboration with Sir Ness Wadia Foundation supported by Wadia Hospitals, seeks to  address malnutrition amongst children and adolescents. The project will cover 23 villages and 1,200 children, adolescents and women. ‘Kuposhan se Suposhan ki ore’ - The project is being implemented in 23 tribal villages in partnership with IDWYC, a non-profit organization. The project aims to promote good infant and young child feeding practices and improve health, hygiene, nutrition awareness among adolescents, pregnant and lactating women. The project is covering over 2600 children, adolescents and women in 23 tribal villages in Chhindwara district, Madhya Pradesh. Product innovation to address malnutrition: Britannia has developed ready to eat biscuits which are specially fortified with iron to address iron deficiency anaemia. Each biscuit provides a percentage of recommended dietary allowance (RDA) to supplement the nutritional requirements. There are 2 variants of this product:

• For children- each biscuit provides 2mg of elemental iron

• For adolescents/women- each biscuit provides 5mg of elemental iron

 

 
 
Project Location:  
 
 

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