Pranshu is the Founder of Karo Sambhav Pvt Ltd which started its operations in 2017. Karo Sambhav, collaborates with enterprises and enables them to close their material loops by designing and implementing transformative Extended Producer Responsibility (EPR) programmes for Waste from Electronics (E-waste) and Plastics Waste. Karo Sambhav works with over 30 global brands on e-waste, and with multiple brands in the plastics space.

Karo Sambhav develops socially responsible, and financially sound circular solutions by collaborating with disintegrated players across the waste value chain. Karo Sambhav’s technology platform and systems foster good governance, fairness, trust, transparency, and traceability. Prior to Karo Sambhav, Pranshu was Director, Digital Learning Strategy in the Worldwide Education team of Microsoft for 3 years. He had worked with Nokia as Head, Sustainability for 11 years and was based in Finland, Singapore and India.

He is a Aspen Fellow, a Ashoka Fellow, a Chevening Gurukul Fellow, and a Aspire Circle Fellow. Pranshu has a Master’s in Environmental Management and Policy from International Institute for Industrial Environmental Economics (IIIEE), Sweden

Karo Sambhav (meaning ‘Make Possible’) is a social enterprise founded with the mission to solve the waste management challenge. As India’s leading Producer Responsibility Organisation, Karo Sambhav collaborates with producers and enables them to close their material loops by designing and implementing Extended Producer Responsibility (EPR) programmes. Karo Sambhav aims to transform e-waste from a challenge to a formalised and environmentally conscious industry that provides fair value to all the stakeholders in the value chain. Its goal is to find inclusive, sustainable, scalable and transparent solutions for e-waste handling in India. Karo Sambhav’s producer members include prominent brands like Apple, Dell, HP, Lenovo and Vivo. 

In this interview with Deepak Nanda from CSRBOX, he talks about the following points

1. What was the vision behind starting Karo Sambhav?

2. How did you formalize this e-waste management sector that still is 95% informal and unorganized?

3. Be it producers, last-mile collectors, or industry bodies, how do you manage the logistics for such a scale that you are presently working at?

4. You have made e-waste management so seamless and transparent. How did you use technology for the same?

5. How are you using your expertise from working at tech giants like Nokia and Microsoft?

6. Could you tell us about the school programs for behavioral change and how it works? What changes does it intend to inculcate in the mindset?

7. How do you leverage social media to educate, engage, and communicate your message of recycling?

Impact-Talk is a series of views and interviews of CSR heads, impact leaders and change-makers, addressing development challenges in India. If you have an impact-maker in your network, please suggest/share details at csr@ngobox.org