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PayU Launches India's First RBI-Compliant Accessible Payments Checkout for Blind & Visually Impaired

by PayU

PayU, India's leading diversified fintech platform, today announced the launch of Accessible Payments Checkout, India's first RBI-compliant payment checkout designed for people who are blind or visually impaired. The launch marks a significant step towards making digital payments more accessible and inclusive. As the country celebrates Independence Day, the launch reinforces the importance of ensuring that everyone can participate in the digital economy with greater independence.

 

With this launch, PayU becomes the first payment gateway in India to comply with the Reserve Bank of India's October 2024 accessibility mandate (BIS IS 17802). The enhanced checkout introduces a range of features designed to improve discoverability, navigation, and interaction for users with visual and cognitive accessibility needs, making the online payment journey more seamless and intuitive.

 

The solution reflects PayU's continued commitment to building inclusive financial technology and enabling every user to access digital payments with confidence and ease.

The new PayU Accessibility Checkout includes four key features:

 

  • Full-Screen-Reader Optimisation: PayU’s Accessibility Checkout is engineered to work seamlessly with screen readers, ensuring easy navigation of the entire payment journey for the visually impaired and blind without any sighted assistance. From choosing the payment method like Net banking, UPI, QR, NEFT, etc. to payment amount confirmation and transaction completion, every element on the checkout page is clearly and transparently announced via voice commands to the user, ensuring they know where exactly they are in their payment journey. 
  • Adaptive User Profiles: This feature allows users to customize their checkout environments – adjusting cursor size, button dimensions, and navigation aids to fit their requirements. Their preferences can be saved, switched between or reset at any point. The checkout adapts as the user wants, delivering complete control in the hands of the user.
  • Visual Inclusivity Modes: To aid users with conditions such as low vision, colour blindness, or light sensitivity, a wide variety of visual modes are offered by PayU’s Accessibility Checkout. From high contrast to greyscale mode to colour inversion to saturation adjustment options, the checkout offers support to the visually impaired users who rely on colour and contrast adaptations to use digital platforms.
  • Text Resizing: The Accessibility Checkout supports text scaling of up to 200% of the standard size, without overlapping or hiding any content. This feature ensures all elements on the checkout is transparently seen and read by the users with visual impairments.

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    "True financial inclusion is only possible when every individual can access and use digital payments independently. At PayU, accessibility is not an afterthought - it's a core design principle. With the launch of our Accessibility Checkout, we're helping merchants deliver payment experiences that are inclusive by design while enabling millions of users with diverse accessibility needs to participate more confidently in India's digital economy. This is an important step towards supporting the RBI's accessibility vision and building digital infrastructure that works for everyone," said Manas Mishra, Chief Product Officer, PayU and Wibmo.

     

    Prashant Ranjan Verma, General Secretary, National Association for the Blind, Delhi, said, “I appreciate PayU's efforts to make digital payments more accessible for everyone, including people who are blind or have low vision. I was able to complete a UPI payment independently using PayU's accessibility-first checkout with VoiceOver. I hope PayU continues to strengthen accessibility so that more people with visual impairments can transact confidently and independently."

    PayU’s Accessibility Checkout does not require merchants to change their existing integrations. Accessibility is embedded as a design feature allowing merchants using PayU to automatically offer a compliant and accessibility-first payments checkout experience to their customers with disabilities.

     

    About the RBI Mandate:

    The Reserve Bank of India's October 2024 circular mandates digital payment providers to ensure their digital products and services, including websites, mobile applications and software, comply with the Bureau of Indian Standards, BIS IS 17802, accessibility standards for persons with disabilities.

     

    About PayU

    PayU, India's leading diversified fintech platform with Prosus as an investor, operates businesses that are regulated by the Reserve Bank of India and offers advanced solutions to meet the digital financial services needs of customers (merchants, banks, and consumers). PayU provides payment gateway solutions to online businesses through its cutting-edge and award-winning technology and has empowered 4.5 lakhs+ businesses, including India’s leading enterprises, e-commerce giants and SMBs. It enables businesses to collect digital payments across 100+ online payment methods such as Credit Cards, Debit Cards, Net Banking, EMIs, pay-later, QR, UPI, Wallets, and more. It’s a preferred partner in the affordability ecosystem, offering the maximum coverage of issuers and easy-to-implement integrations across card-based EMIs, pay-later options and new-age cardless EMIs. PayU offers e-commerce brands best-in-industry success rates while ensuring a seamless checkout experience.

     

    Tags:

    Inclusion Assistive Technology