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CSR Project By:  Coca Cola India Private Limited

Project Budget: INR 0.20 Cr


Parivartan training program for retailers

Project

Parivartan training program for retailers  (2018-19)

 
 
Project Sector  : Education, Employability and Livelihoods Enhancement
 
 
Implementing Partners:  Direct Implementation
 
 

Project Description

Parivartan training program for retailers: This business skills capability program started by CCIPL in 2007 is led by capability development center of CCIPL, namely; Franchise Capability Services. Training under this program is aimed at improving use by retailers (traditional Kirana store owners) of all their resources, through better handling of finances, stocks, customers and merchandising, which will ultimately lead to improving their livelihood, in the evolving large retail format scenario in India. All training programs are absolutely free of cost to retailers. Apart from classroom training (which is typically conducted in cities), training module is also delivered through CCIPLs customized learning buses in rural and semi-urban areas, which enables CCIPL to reach out to the retailers in far flung areas where classroom facilities may not be available. The program is conducted in multiple vernacular languages. In India, women entrepreneurs face barriers due to lack of business knowledge and access to finance and/or assets. Hence, as part of CCIPLs focus to drive womens empowerment through entrepreneurship for inclusive growth, in the year 2011, this Program was customized and extended to women retailers as well. Enhancing economic opportunities for women results in increased incomes, enhanced skills in business, increased stature within the community and improved potential for communities. These trainings are led by Certified Trainers of the capability development center of CCIPL, Franchise Capability Services.  During the financial year 2018-19, CCIPL trained 1631 retailers across India under the Parivartan program.  Out of the above, the number of women retailers trained was 602

 
 
Project Location:  
 
 

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