Colgate’s sustainability initiatives has water as one of its key pillars. To build a culture of Save Water many initiatives have been carried out within Colgate’s manufacturing facilities and offices across India, which have helped not only in the recycling, reuse, and zero discharge of water but also in water conservation and sensitization towards the cause of Save Water. To strengthen the commitment towards water and to support communities, Colgate has expanded its partnership with Water for People, India Trust (an NGO) and launched Water program for rural and tribal villages of district Amravati in Maharashtra. Water for People India Trust focuses on comprehensive water management approach. In Amravati district, an in-depth feasibility assessment was conducted to shortlist the villages which have multiple challenges with respect to water. The level of water in the local water source starts depleting from the month of February, due to which the women and girls of the local communities have to fetch water from distant water sources. Additionally, other challenges like water quality and accessibility need redressal too. A comprehensive roadmap and implementation plan is made to address these challenges in the select villages based on need prioritization, etc. The key components of this program are: water availability, accessibility, quality of water, rain water harvesting and support in sanitation (in schools/communities area as per plan) and education on hygiene and conservation of water through the WASH program based prioritization, sustainability, partnership of local communities and stakeholders and building capacities.