HDFC Life’s initiative ’New Zeal’ – is a platform that provides assistance in the daily activities (not restricted to medical care) of the senior citizens left behind by their children as a result of moving out for better career prospects to different cities and even countries. The assistance is not just provided in the comfort of their home, but by a mere click of a button. 

The ’Care Specialists’ help elders by doing all mundane and special activities like collecting their medical reports, accompanying them for hospital visits, help with shopping, bill payments, social visits, finding medical services, maintenance services at home. Thus providing them with all the extra help that lonely senior citizens would require. The project was launched 2 years back and has catered to around 3,800 families in Chennai and Bengaluru so far with more than 8,500 services delivered in the last year.