The company has partnered with the Government of Madhya Pradesh to implement a watershed management project which include water conservation, soil conservation and increasing availability of water for irrigation with the objective of increasing agricultural productivity, enhancing livelihood and increasing green cover.

Mahindra believes that Integrated Watershed Management Programme (IWMP) is the only solution to address climate change as it conserves fertile soil, harvest runoff, recharge ground water table, create green belts, increase crop productivity, etc., along with community development. It is implementing two IWMP projects in 32 villages of the Damoh district of Madhya Pradesh in PPP mode. Mahindra is investing in excess of `500 lakhs from its own funds in addition to the government funding for the project. The programme began with creating awareness and enrolling the community followed by a baseline survey and detailed planning in the project area. The baseline study facilitated gathering of raw data and setting 5-year developmental targets.