The flagship initiative for social inclusion project, Gramin Suvidha Kendra, a joint programme by Company with India Post, seeks to include farmers into the modern commodity market ecosystem in order to enhance their value realisation from agricultural activity. It is a single window service designed to empower small and marginal farmers with knowledge about market prices of the locally produced commodities and best practices for enhancing quality standard of the locally produced and making farming economically sustainable. Besides this, Gramin Suvidha Kendra aims to provide critical market linkages throughout the crop cycle, from pre-sowing to post-harvest stages, organic farming, etc. Gramin Suvidha Kendra aims to empower farmers with spot and future prices of commodities grown locally and other information; thus, enabling them to take informed decisions. This programme provides value added services to farmers by assisting them in formulating a cropping strategy and maximizing returns; thus, helping raise their standard of living. The model work on the principle of shifting farmers from being ‘producers to becoming ‘sellers of their produce” by creating market linkages and to make farming economically sustainable.