In line with its motto of safety, CEAT ‘Road Smarrt’ to generate awareness about road safety and promote values for responsible behaviour among young children and commercial drivers. The project that ran for a year (started in FY 2016-17 and completed in FY 2017-18) targeted school children and their parents to ensure that children, who are the future drivers and travellers, understand the importance of road safety. The Company conducted sessions in 312 schools in more than 15 cities, covering over 1.27 lac children. The Company also provided defensive driving courses to 1,000 drivers to enable them to identify safety hazards on roads.